George Salter Academy

George Salter Academy in West Bromwich, Sandwell, is a mixed comprehensive school for 11 to 16 year olds.

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Business Studies


Business activity is encountered constantly throughout your daily routines – from eating your breakfast cereal to travelling to school; from purchasing your snacks at break to using stationery during lessons. Just think about how many businesses you have encountered during a typical day! This gives you an idea of the massive scope Business Studies represents.

Business Studies is a highly popular subject at GSA both at KS4 and KS5. The Business Studies department at GSA operates an inclusive recruitment policy for students at KS4 and Post 16. Students are offered a GCSE or Vocational pathway at KS4. At Post 16 students are advised onto the BTEC Extended Certificate in Business single award route or the BTEC Diploma in Business, double award.

The department has strengthened over the last few years and is now consistently producing good and outstanding outcomes for students at both KS4 and Post 16. It is an exciting time for the business department, with a newly developed learning area for KS5 students to develop their business interest further.

Study Support

We offer a range of study support options:

  • To develop young students’ interest in the world of business, there is an extra-curricular club BUZ-IT to encourage students KS3 students to enter the Tycoon Enterprise Competition
  • After school booster sessions are held regularly to support students with their homework, coursework or independent study.
  • Twilight Sessions – targeted at Post 16 students to provide a conducive environment to complete coursework and consolidate learning prior to summer exams.
  • Half term sessions – targeted and drop in sessions for students focused on coursework through the year and then exam preparation for the summer exams.


Educational visits are an integral part of any Business Studies course. They allow students to gain a real life experience of the concepts studied in the classroom. At GSA we endeavour to provide students with varied opportunities to deepen their knowledge and understanding of the broad range of topics explored. The purpose of these visits enables students to fully develop their application, analysis and evaluative skills: essential in all elements of written work and examination answers to achieve success at a high level.

  • Year 9 – OCR – Merry Hill Shopping Centre & AQA/OCR Conkers Discovery Centre
  • Year 10 – AQA Jaguar Land Rover Castle Bromwich & OCR West Midlands Safari Park
  • Year 11 & Year 12 – Twycross Zoo
  • Year 13 – BTEC City of London Financial Tour & Marketing Visit


Mrs S. Butt (Head of Business Studies), e-mail:


Key Stage 3 (Years 7, 8 and 9)

Business Studies is not offered at Key Stage 3.

However, we offer an extra-curricular club for year 7 and 8 students, BUZ-IT. Students are encouraged to create a business idea to enter the annual trading Tycoon Enterprise Competition during the autumn term.

Key Stage 4 (Years 10 and 11)

Business Studies is a popular option at KS4 within the Academy with an increasing number of students choosing to study the subject. The courses on offer are ideal for students who may like to start their own business, are intrigued about how businesses operate and enjoy researching how and why businesses start; where some succeed and others fail. In lessons students will benefit from team working, problems solving, decision making, presenting ideas and showing a flair for being business minded.

In order to cater for different ability of students, the department offers the following pathways:

GCSE Pathway

Year 9

  • Business in the Real World
  • Human Resources
  • Exam Revision & Practice Topics
  • BLP Marketing Project – WMSP

Year 10

  • Influences on Businesses
  • Operations Management
  • Exam Preparation

Year 11

  • Year 10 Recap & Catch-up
  • Influences on Business & Business Operations
  • Marketing
  • Finance
  • GCSE Mock Paper 1 & 2 Revision
  • External Exam Revision - All Topics



Paper 1: Influences of Operations and HRM on Business Activity; written exam: 1 hour 45 minutes, worth 50% of a GCSE grade

Paper 2: Influences of Marketing and Finance on Business Activity; written exam: 1 hour 45 minutesworth 50% of a GCSE grade


Level 2 Vocational Pathway

Why choose Cambridge Nationals in Enterprise and Marketing?

  • Engaging content with practical learning that will allow students to develop business acumen and enterprising skills.
  • It offers a broad understanding of Business, with a focus on Enterprise and Marketing.
  • Equivalent in size to a GCSE
  • Develops applied knowledge and practical skills in enterprise and marketing.
  • Designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business.

Year 9

Unit 1 – Enterprise and Marketing concepts; written exam: 1 hour 30 minutes, 50% of qualification

Students will learn about the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities.

Year 10

Unit 2 – Design a business proposal, OCR-set assignment, 25 % of qualification

Students are provided with a business challenge. From this they will create a researched and costed business proposal. Students will need to undertake activities such as conducting market research, presenting data, using idea generation tools, seeking and acting on feedback, and costing proposals

Year 11

Unit 3 – Market and pitch a business proposal, OCR-set assignment, 25% of qualification

Students will prepare for and pitch their own business proposal that they developed in unit 2. Alongside developing a brand identity, students will investigate how to best promote their product and then plan and prepare their pitch. After delivering their practice and professional pitch they will review their own performance and business proposal.



Proposed visits 2018-2019

  • Year 9 – Merry Hill Shopping Centre & OCR Conkers Discovery Centre
  • Year 10 – West Midlands Safari Park
  • Year 11 – Twycross Zoo


Key Stage 5 / Post 16

business stucentsAt Key Stage 5 students will develop a sound understanding of the business world and the range of areas within this subject. Students will be able to explore how a business operates in its environment as well as how Marketing and Finance help a business to achieve its aims and objectives.

Click on the link below for further information:



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